How It Works

Dedicated regional reefer dispatch — built around standards, not load volume.

How It Works

We protect minimum RPM, control appointments & detention, vet brokers before booking, and run weekly performance reviews. No contracts. Start with a 14-day trial.

Apply for the 14-Day Trial See the Standards

We do the work first. You decide after 14 days.

Why this works in soft markets

Most dispatch becomes reactive: chasing whatever is posted, accepting bad brokers, and losing margin through detention, appointment failures, and deadhead. Our approach is the opposite: repeat lanes, appointment discipline, broker control, and weekly accountability.

Repeat freight

We prioritize lanes and facilities we can run weekly — not random one-offs.

Operational leverage

Appointments + detention are not “annoyances.” They are leverage when managed correctly.

Visibility

You get weekly performance reviews and a scorecard — not vague updates.

The 5-step dispatch system

This is the exact workflow we use to keep operations calm and performance predictable.

Step 1

Standards & baseline

We set your minimum RPM floor, define preferred lanes, and establish appointment expectations.

  • Minimum RPM (non-negotiable)
  • Primary region selection (one region per fleet)
  • Deadhead limits + home time preferences
Step 2

Broker vetting before booking

We don’t “hope” brokers pay. We vet risk and lane behavior before committing your truck.

  • Payment risk and behavior screening
  • Facility behavior (wait times, appointment reliability)
  • Lane behavior (cheap freight, last-minute changes)
Step 3

Booking & compliance

Clean confirmations and proactive communication so drivers aren’t guessing.

  • Appointment status verified where possible
  • Temperature + reefer requirements confirmed
  • Accessorial expectations clarified up front
Step 4

Appointment control & detention capture

This is where most dispatch loses money. We run a strict timestamp + follow-up system.

  • Arrival/departure timestamps tracked
  • Detention submitted fast and consistently
  • Lumper & accessorial documentation organized
Step 5

Weekly performance review

Every week we review performance and adjust lanes, brokers, and standards to protect profit.

  • RPM protection and lane selection
  • Deadhead + turns per week
  • Appointment on-time trends
  • Detention captured
  • Broker scorecard (who stays / who gets cut)

You don’t need to decide today. The trial exists so you can feel the difference in 14 days.

Apply for the 14-Day Trial

Standards (most fleets won’t qualify)

We stay premium by staying selective. If these standards feel strict, that’s intentional.

We’re a fit if you:

  • Run 1–5 reefer trucks (regional preferred)
  • Will enforce a minimum RPM floor
  • Respect appointments and compliance
  • Want weekly performance visibility

Not a fit if you:

  • Need “any load at any rate”
  • Don’t track detention/accessorials
  • Miss appointments frequently
  • Want volume without standards

Regional specialization

We do not dispatch nationally. We specialize where repeat reefer freight exists.

Southeast

FL – GA – AL – TN – NC

Midwest

IL – IN – OH – WI

Texas Triangle

DFW – HOU – SAT

Don’t keep guessing week to week.

We limit onboarding per region to maintain appointment control and responsiveness.

If you want standards and predictability, start with the 14-day trial.

Apply for the 14-Day Trial